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sc ahead
+ brand approach
The requested task was to re-brand the South Carolina affiliation to AHEAD for their semi-annual State Conference. This task was completed while I was an intern at Campus Banner + Design.
The requirements of the logo were that it needed to establish an identity that showcases South Carolina and be utilized in a variety of colors represented schools across the state. Specifically, the logo needed to translate well from black and white to orange and regalia for Clemson and black and garnet for the University of South Carolina.
+ brand description
SCAHEAD is the South Carolina affiliate of AHEAD a professional membership organization for individuals involved in the development of policy in the provision of quality services to meet the needs of persons with disabilities. AHEAD is involved in all areas of higher education.
+ brand adjectives
1. Recognizable 2. Clean
3. Sophisticated
4. Bold
5. Educational
6. Modern
7. Professional
8. Simple
9. Sturdy
10. Corporate
+ creative process
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