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ice art walk
+ brand appearance
While creating the logo for the Ice Art Walk it was important to keep in consideration that the logo needed to be useable across digital, print platforms as well as on merchandise. It was also important to represent the holiday spirit without including a denomination of religion.
The snowflakes and blue tones were used to represent the holidays in a fun and playful way. They also tie into the ice theme.
+ brand description
The Ice Art Walk and Cocoa Crawl is winter family tradition held in Downtown Wheaton, Illinois. The family friendly event features custom-carved ice sculptures, live ice sculpting and a cocoa crawl competition hosted by local small businesses.
+ brand adjectives
1. Fun
2. Inclusive
3. Exciting
4. Cute
5. Family-friendly
6. Wintery
7. Traditional
8. Joyous
9. Cheerful
10. Festive
+ brand identity in use
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