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not your mother's resume
+ brand approach
When discussing the NYMR brand, I wanted to get to know Chelsey and what this business meant to her. With a new LLC under her belt, I was interested in learning about NYMR and understanding what this business meant from her perspective. In our initial discussions, we talked about her what and why, business goals and inspirations.
From a quick search on her social media accounts it was clear that Chelsey was a hit with her clients and that she was always unapologetically herself. After a few rounds of collaborating we created a logo that speaks to her brand while also creating an identity that is serious yet disruptive.
+ brand description
Not Your Mother's Resume is a resume writing business providing expertise and advice for potential job seekers. NYMR focuses on understanding a clients work experience, accomplishments and goals to revamp their resumes and land their dream job. As an experienced recruiter, Chelsey (owner) ensures that each resume is polished, aesthetically pleasing and achievement-oriented.
+ brand adjectives
1. Anti-establishment 2. Disruptive
3. Passionate
4. Inspiring
5. Feminine
6. Targeted
7. Experienced
8. Accomplished
9. Polished
10. Unapologetic
+ creative process
NYMR
Chelsey Opare-Addo
I reached out to Jordan to create a logo for my resumé writing business. Jordan asked thoughtful questions about my brand, vision and goals, and came up with an array of aesthetically pleasing designs. Jordan is collaborative, talented and insightful. Within days, she produced a professional logo that perfectly represents my brand and appeals to my ideal audience. I highly recommend Jordan Salisbury!
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