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the scrap cabana
+ brand appearance
While creating the re-brand for The Scrap Cabana it was important to combine Michelle's two passions: scrapbooking and traveling. Previously her brand focused on utilizing hibiscus flowers but we decided to go with a palm tree to better represent the tropical destination.
Behind the word-mark you will see polaroid frames decorated in ocean themed colors. The polaroid frames represent the photos taken while on vacation. The premise of scrapbooking is to take a moment and create a lifetime memory - similar to taking a photo!
+ brand description
Established in 2007, The Scrap Cabana is a scrapbooking oasis providing the perfect escape to exploring your inner creativity! Established as an eCommerce brand for 10 years, The Scrap Cabana has since evolved into a retail studio located in Yorkville, Illinois.
The Scrap Cabana services include: weekend scrapbooking retreats, open crafting, classes, in-person and virtual training as well as studio rentals.
+ brand adjectives
1. Tropical
2. Clean
3. Engaging
4. Creative
5. Fun
6. Memorable
7. Relaxing
8. Expressive
9. Inclusive
10. Passionate
+ brand identity in use
Jordan is tremendously talented and an excellent communicator. She has an extremely fast turnaround time and creates fantastic, innovative designs. We have collaborated on numerous graphics over the years, including a fresh re-branding update to our previous business logo. She is the first I will reach out for assistance when I’m seeking creative logos. In addition, we request two unique logos for our twice-yearly themed events. Jordan is always open to my vision regarding our events and she turns my visions into marvelous designs. She promptly submits numerous options and works with me regarding any changes or revisions. She is patient, very quick to respond and delivers beautiful graphics that my clients adore. I highly recommend Jordan to assist in your creative processes; branding, logos, marketing materials and so much more. I’m confident that she will exceed your expectations and bring your visions to fruition!
THE SCRAP CABANA
Michelle Salisbury
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