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thumberry bake shop
+ brand approach
When Lisa started her business she ran into a trade mark issue with her original name, Oven Lovin'. After much deliberation and creative brain power, Thumberry Bake Shop was born.
In discussing the Thumberry Bake Shop brand, the biggest request was to capture Lisa's history and the love of baking that stemmed from her relationship with her late grandmother. Born into a farmers family, Lisa recalled fond memories of her grandmothers strawberry patch and her thumb sucking habits as a young girl. It was these adjectives that stuck out when brainstorming and curating ideas for the new brand identity.
+ brand description
Thumberry Bake Shop is a homemade bakery that specializes in custom cakes, cupcakes, cookies, kids decorating kits and more delicious bakery goods. As a home based baker with a passion for sharing her from scratch creations, Lisa prides herself in baking up the most delicious treats for any occasion!
+ brand adjectives
1. Homemade
2. Old Fashion
3. Rustic
4. Vintage
5. Country
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6. Loving
7. Warmth
8. Slightly Modern
9. Reminiscent
10. Feel good
+ creative process
THUMBERRY BAKE SHOP
Lisa Frederick
Jordan was recommended to me by a friend who also had some work done for her business. When I first contacted Jordan I had a very specific idea in mind. I was in desperate need of a rebrand and I needed help in making my vision a reality. Jordan was a DREAM to work with!! I gave her my budget, my idea, my complete trust and she nailed it! As a visual learner I asked for multiple color combinations and each time she delivered with more than I could have asked for. Not only that but she mocked up some additional ideas that I had for my busy holiday season! She is very professional and quick with responses and questions. I would highly recommend Jordan for any design needs you may need!
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