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orange: the experience
+ project timeline
September 2017 - Present
+ project description
Orange: The Experience is a large-format publication distributed to 17,000+ IPTAY donors. Produced eight times annually, the publication features exclusive content on student-athletes (past and present), coaches and IPTAY donors, including unique behind the scenes photography highlighting events and life on campus.
The publication is a collaboration between the Clemson athletes department (communications, creative, business, branding and marketing) and IPTAY.
8.5 x 11" full bleed with 64 pages on 60# white enamel gloss text and 80# white enamel gloss cover coated on both sides. Full color process with perfect binding. Printed and shipped by Martin Printing for three plus years.
+ role description
Editorial Manager and Art Director:
Primarily responsible for supervising and allocating work for editors, full-time staff, sport information contacts, student writers and interns. Guides and directs writers, editors, photographers and marketing staff to assemble stories and brand content that draws in current and potential donors.
Manages the overall editorial production schedule and communicates deadlines, standards and guidelines. Works closely with outsourced printing company to approve and sign off on physical and digital proofs.
Responsible for invoicing each publication and conducting the annual bidding period involving IPTAY, athletics business operations and marketing.
+ awards & recognitions
2018 PICA Awards - Best of Category in Web Magazine Series
To read more about this award click here.
+ 2017-18 covers
+ 2018-19 covers
+ 2019-20 covers
+ 2020-21 covers
+ programs used
Communication: Gmail
File Organization & Data Sharing: Box
Content Management: Microsoft Teams/Planner
Writing & Data Compiling: Microsoft Excel & Microsoft Word
Design Production & Proofing: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom & Adobe Acrobat
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